Logistics and transport

Watson Logistics gets a fresh face

A dated website that no longer looked like the company: claims that could not be backed up, photographs hotlinked from an old server, and content the team could not change without a developer.

Challenge

A dated website that no longer looked like the company: claims that could not be backed up, photographs hotlinked from an old server, and content the team could not change without a developer.

What we built

A new WordPress theme built from Watson's own brand style guide: bold condensed type and the Watson teal, original Indian-setting photography on every card, ten service pages, industries served, the partner and agent network, branch contacts with scannable contact codes, the leadership team, certifications, and an expo lead popup. Every word and image is editable from the dashboard, with no page builder, and every image and font ships with the site.

Outcome

A site that finally looks like the company behind it, which the Watson team updates themselves.

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